Posted on: 24 February 2021
When you are running a business, you want to take advantage of every opportunity to advertise your business and attract customers.
When it comes to advertising, if you have commercial vehicles you drive around for business purposes, adding custom commercial vehicle wraps to your vehicle will allow you to advertise whenever you are out and about. This is an affordable way to advertise your business and attract new clients.
#1: Know Your Measurements
When it comes to designing your vehicle wrap, you need to know how much space you have to work with. You will need to measure the side, roof, rear, hood, and bumpers of the vehicle. These are all areas where you can place your custom wrap. Knowing how much space you have to work with will allow you to create an engaging design and think about advertising your business best.
#2: Align With Your Marketing
As you create the design for your vehicle wrap, you want to make sure your wrap aligns with your brand's overall identity and marketing. For example, you will want to use the same colors and typeface that you use on other advertising and marketing for your brand. You are going to want to connect your vinyl wrap to your overall marketing campaign for your business. You want the photos and messages you to connect to your overall business.
#3: Keep Things Timeless
When it comes to what you place on your vinyl wrap, you will want to keep the message slightly timeless. Although you can change out your wrap at any time, it is best to have relevant messages over a long time.
With a vinyl wrap, you want to advertise your business's overall general purpose, not just a specific sale or short-term promotion. For example, if you are a landscaping service, you would want your tax to talk about the type of landscaping service you offer.
#4: Use Bright Colors
With a vehicle wrap, you are trying to get people's attention when driving, pumping your gas, or parking in a parking lot. You want to grab people's attention when other things are going on. You want to use colors that match your marketing but that is also bright enough to grab people's attention in busy environments.
#5: Keep the Lettering Bold
Fifth, you are going to want to keep the letter on your vehicle bold. Bold lettering is easier to read from a distance and makes it easier for people to absorb information quickly. This is not the time for a complicated typeface that is thin and hard to read.
When it comes to designing the perfect commercial vehicle wrap, you need to know how much space you have to work with. Try to align the design with your marketing. Focus on bright colors, bold lettering, and simple statements for the biggest impact.Share